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Opus One Brand Research

What if Opus One launches a third product line?

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Collaborative Business

In 1970, Robert Mondavi and Baron Phillippe de Rothschild first met in Hawaii at the Mauna Kea Beach hotel. They have a mindset to merge old world and new world wine style into one grand opus.

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The 1990s

In the 1990s, Opus One became the California cult wine to be widely sold in Asia and Europe.
Following Constellation Brands' 2004 takeover of Robert Mondavi Winery, the estate of Baron Rothschild negotiated with Constellation Brands control of marketing, vineyard management, and administration of the winery.


- Now Constellation Brands own 50% of Opus One.

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Pack1_SP21_Hoy_Luxury Wine Experience_To
10 Years of Development

After 10 years of development in the winery, in 1980, Mondavi sold 35 arces from  To Kalon Vineyard in the Oakville AVA to the joint venture that would serve as the backbone for the blend. The first vintage from this block was released in 1985 and soon the estate built the large limestone winery in Oakville that has become an icon of the Napa Valley.

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Two Against the World

- The flagship Opus One red wine is a Cabernet-dominant Bordeaux blend, which also contains smaller quantities of Merlot, Cabernet Franc, Petit Verdot, and Merlot.
- Opus One’s second and only other wine, Overture, is made with the fruit that doesn’t quite make the Opus One grade. Its name is another musical reference, meaning an orchestral piece at the beginning of a composition.

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Pack1_SP21_Hoy_Luxury Wine Experience_To
Pack1_SP21_Hoy_Luxury Wine Experience_To

Opus One Packaging Research

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Pack1_SP21_Hoy_Luxury Wine Experience_To
Pack1_SP21_Hoy_Luxury Wine Experience_To
Pack1_SP21_Hoy_Luxury Wine Experience_To

User Research

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Scenario Research

Pack1_SP21_Hoy_Luxury Wine Experience_To
Pack1_SP21_Hoy_Luxury Wine Experience_To

Design Development

Logotype Design

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Primary Package Design

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Secondary Packaging Design

Handle Design

With the soft padded handle, the user is able to carry 2 full-size bottles of wine comfortably.

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Exterior Design

The secondary package exterior is inspired by the wine barrel, reflecting the products' origin. The fading cellular pattern maintains Opus One original design of the secondary package, giving extra visual impact to the user.

Functionality

The secondary package functions as a wine serving case. It contains necessary tools including the opener, stopper, pourer, wine aerating spout, cork holder, and two foot-less wine glasses, makes it the ultimate on-the-go wine experience.

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Ergonomic

The case features a push-open ceremony in both accessories and the wine glasses storage. Extra cut out allowing the user to take out the wine glasses with ease.

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